Worst case scenario for a business website. If you think a professional web developer is expensive, imagine the cost of a complete rebrand and name change of your business.
Among my favorites Portland restaurants is a white linen table cloth, yet affordable Indian restaurant in the stylish, bustling Northwest Neighborhood on 23rd Avenue. After several meals at this restaurant, I left two 5 star review on Trip Advisor, Google Reviews, and checked in on Facebook, not a common practice for me.
This was different. This was great food, in an otherwise empty place. I made it a point to sit near the window, visibly reveling in my meal to lure in passers-by.
A month later, I noticed a Grand Opening banner covering the very nice, presumably expensive lit sign on the front of the building. It had a new name on it.