I am fortunate to have some fantastic clients. I also have mediocre clients and the occasional dud. I am the owner of a full service digital marketing agency. The firmly plants me in two camps:
1. Owner. My job is to ensure profitability, manage projects, determine and implement the strategic operational strategy for the business.
2. Account Manager. Keep clients happy by doing great work, training & managing others, ensuring my business partner has buy in with autonomy and hiring well be it contractor or CEO.
Recently these two aspects of my position are at odds. This is a sign it may be time to phase out a client. If you cannot safeguard the wellness of the business’ profit, pursue your operational growth objectives and keep a client happy, it’s time to move on.